Intro
SevenO works with fashion and luxury brands on premium printing projects.
The challenge was to make that craftsmanship feel as strong online as it does in the physical work.
Rather than building a traditional corporate website, I wanted the experience to feel closer to a digital gallery — visual, editorial, and deliberately minimal.

My role
I had a lot of creative freedom on this project, from the overall art direction to the interactions and implementation.
- Art direction
- UX & UI design
- 3D and motion exploration
- Frontend development
Design
I wanted the visual language to feel editorial, premium, and immersive, while keeping the interface intentionally minimal.
The design gives the work as much space as possible, using strong imagery, typography, motion, and 3D details to create the experience rather than relying on heavy UI.



Process
This time, I was able to push my own visual direction much further.
I kept the interface intentionally restrained and let typography, imagery, motion, and 3D elements carry most of the experience.
The idea was not to decorate the website, but to make the digital experience reflect the precision and premium nature of SevenO's work.
Lesson
Sometimes the interface should get out of the way.
SevenO taught me to use design less as a layer of UI and more as a way to frame content, create rhythm, and give a brand a distinct feeling.
Tech stack
- Frontend
- Next.jsTypeScriptTailwind CSSThree.js
- Design & Motion
- FigmaBlenderAfter Effects
- Infrastructure
- AWS
